Tuesday, September 26, 2006

Analogy between Fidelity CoCoT and Star Alliance?


Star Alliance
Originally uploaded by laukkanen_mikko.
In Fidelity we have multiple interconnected CoTs, thus, we can call them Circle of Circle of Trust (CoCoT). The question is, how should this concept be familiarized to the end-users? Maybe we could use the airline alliances as examples? We could advertise the CoCoT by naming it "Fidelity Alliance", and once you join any of the alliance members, you are offered the choice to join the Fidelity Alliance also? And then when service providers are part of the Fidelity Alliance, they would follow the scheme of the airline companies; "TeliaSonera, a member of the Fidelity Alliance"?

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